DESA Outdoor Leisure
Patio Heaters

DESA wanted to break propane heaters out of commodity status and increase profits through an understanding of user needs. Working with Insight2 and Venture2, we analyzed contextual interviews with homeowners as they entertained outdoors and discovered new insights and opportunities. Armed with this understanding, we designed 2 new patio heaters that revolutionized the category.

The heaters were awarded “Best of Show, New Products” at the 2006 Pool & Spa show in Las Vegas, and are now retailing in specialty stores and Lowe’s.