Sunbeam
Electric Kettle

Jarden Consumer Solutions came to Creature to design an electric kettle under the Sunbeam name for the Canadian market. Our design incorporated the first-ever
spill-proof lid to increase product safety. The intuitive trigger mechanism automatically opens when the user picks up the kettle to pour.

The kettle design exemplifies the Sunbeam brand language: user-friendly forms, intersecting surfaces, a unique arced water window, and clean detailing. It successfully launched the Sunbeam brand into the market, offering consumers new features at a mid-level pricepoint.